Weight Management
The industry has moved away from traditional “fat-burning” products and is instead beginning to build a comprehensive nutrition and health ecosystem centered on GLP-1 users. One of the clearest themes in Barcelona was the shift from “eating less” to “targeted, high-quality nutrition.”
Longevity
At Vitafoods 2026, longevity was no longer discussed as a futuristic anti-aging promise, but rather as a scientifically grounded approach aimed at maintaining physical fitness, mental performance, and metabolic health for as long as possible.
Women's Health
Women's health is no longer treated as a niche category in the sense of “pink shelf” products, but is increasingly understood as an integral part of the broader areas of performance, longevity, and metabolic health.
Magic Melt
With Magic Melt, we demonstrate how the classic theme of joint health can be reimagined in a modern way: fruity lozenges, an innovative cucumber fruit extract, and a sensory experience that deliberately sets itself apart from traditional joint health products. The combination of Q-Actin™, vitamins, and a modern delivery format makes this concept particularly appealing to brands looking to redefine the health narrative.
Raspberry Rocket
Raspberry Rocket combines EAAs, creatine, magnesium, and vitamin B6 in a modern performance drink designed to boost physical and mental performance. The concept taps into the ongoing trend toward active lifestyle products and combines functional ingredients with a bold flavor profile – ideal for brands looking to position performance in a contemporary way.
